The Anexionar Growth Partnership Model
How We Work, Why It Works, and What to Expect
A Note Before You Read This
If someone sent you this link, it means a conversation has already started. This document is not a sales pitch. It is a clear explanation of how Anexionar operates as a Growth Partner — our philosophy, our working model, our commitments, and what we expect in return.
Read it carefully. If it resonates, we move forward. If it does not, that is equally valid information.
What Anexionar Is
Anexionar is a strategic growth consultancy. We partner with founders and business leaders to build the systems, strategies, and decisions that unlock sustainable growth.
We are not an agency. We do not run your ads, manage your tools, or operate your business. We think, diagnose, recommend, and guide. Execution belongs to your team.
Our model is built on a simple conviction: the best consultant is one whose success is tied to yours. That is why we work on a hybrid model — a fixed engagement fee plus royalties on the revenue we help generate.
Who We Work With
We work with a maximum of four clients at a time. This is not a limitation — it is a standard. It ensures every client receives focused, high-quality strategic attention.
Our ideal client is a founder or executive who:
- Has a business that is either scaling or ready to scale
- Has a clear product or service with real market demand
- Is willing to execute — we bring the strategy, they bring the action
- Values long-term thinking over short-term fixes
- Communicates with transparency
We are not the right partner for businesses that are not yet viable, founders who want someone to do everything for them, or situations where the fundamental product has not been validated.
How We Work
The Sprint Model
Our engagement is structured around weekly sprints. Each sprint is a focused strategic session — diagnosis, decisions, next steps.
- One sprint per week is our base commitment
- We may request additional sessions when strategic clarity requires it
- The client may request up to two additional sprints per month when needed
- We do not bill by the hour — our commitment is to outcomes, not time
We do not count hours internally as a billing mechanism. If a situation requires more work on our end to move things forward, we do it. That is the nature of a results-oriented partnership.
What We Deliver
Every engagement produces strategic clarity in the form of:
- Diagnoses and situation analyses
- Strategic recommendations and decision frameworks
- Growth roadmaps and prioritization criteria
- Documentation of processes, models, and approaches
We evaluate, test, and recommend tools and technologies. We do not configure, administer, or manage them. If evaluating a paid tool is necessary during the process, that cost is passed to the client. The client owns and operates their own technology stack.
The Engagement Structure
Phase 1: Setup
Before any work begins, a setup fee equivalent to one month of engagement is required. This is non-negotiable and non-refundable.
The setup fee covers the initial diagnostic work — understanding the business, identifying the real growth constraints, and designing the strategic roadmap. It is also a signal: clients who are not willing to invest before they see results are not the right fit for this model.
Phase 2: Active Partnership
The engagement has a minimum duration of seven months. Within that period:
- Weekly sprints run as agreed
- Strategy evolves based on results and market feedback
- We remain accountable to the growth objectives defined at the start
Payment is preferred on a weekly basis, though biweekly and monthly arrangements are available.
Phase 3: Royalties
When the engagement reaches the revenue milestones defined at the outset, royalties begin. The royalty percentage is determined during the initial analysis and is based on the business model, margin structure, and growth potential.
How royalties are calculated:
- Based on actual collected Monthly Recurring Revenue (MRR)
- Calculated on active paying clients at their current membership or subscription price
- Chargebacks and refunds are excluded
- Upsells and additional products sold to existing clients are included
When royalties run: Royalties continue for five years from the date the active engagement ends. If we work together for two years, royalties begin at year two and run for five additional years. During the active engagement period, royalties are paid as they are earned — we do not wait.
Verification: The client provides read-only access to relevant dashboards and a monthly report of active members or subscribers. The model operates on transparency, not on audit mechanisms.
Business transfer: Royalties are tied to the business, not to the individual. If the company is sold, the obligation transfers to the buyer. A negotiated exit can be agreed upon in writing between all parties.
How Engagements End
Successful Early Completion
If the defined objectives are achieved before the seven-month minimum, both parties may agree in writing to close the engagement. Royalties activate immediately upon that agreement. This outcome is welcomed — it frees capacity for new clients while rewarding the result.
Barrier-Based Termination
If during the engagement we identify a structural barrier that prevents the business from scaling as expected, we will communicate it clearly. The client, who knows their business best, may propose a path to overcome it.
If no viable path exists, both parties may agree to an early termination. In that case:
- The client pays through the last completed billing period — no more, no less
- We do not charge for outcomes we cannot deliver
- The setup fee is not refunded
This clause exists because we believe in honest partnerships. It is also a protection for both sides: a graceful exit when reality changes.
Our Philosophy on Agreements
We structure every engagement with a formal written agreement. Not because we assume bad faith, but because clarity protects both parties and a well-written agreement is a mark of a professional relationship.
We operate from trust. The contract is the framework, not the relationship.»
What Happens Next
If you have read this document and want to move forward, the next step is a direct conversation to assess fit — for both sides.
We will ask about your business, your current constraints, and your growth objectives. You should ask us anything you need to understand how we operate.
If there is a match, we will present the specific terms of the engagement, including the royalty percentage and revenue milestones, based on our initial analysis of your business.
If there is not a match, we will tell you clearly. We would rather not start than start wrong.
Anexionar — Strategic Growth Partnership anexionar.com